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About Us

In 2019, Jim travelled to Florida’s freshwater springs along with his wife, Lana, to make their first 360-degree short film: Manatee 360. Seeing the potential to engage with new audiences and present conservation causes in new and exciting ways, Jim and Lana both changed the trajectories of their careers in order to commit their lives to telling conservation stories using revolutionary 360-degree technology. Together in 2020 they founded Just Float Films. Since then, they have continued to work together to film some of the world’s most iconic and endangered animals and create groundbreaking, fully immersive virtual wildlife experiences.

What We Do

From story to screen, we are here to develop and produce engaging content about endangered species and conservation issues

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Polar Bears in 360 degrees???We are one of the only production companies in the world specializing in creating wildlife and natural history content in the 360 degree video format.

Image by Silas Baisch


We love filming underwater with our tricked-out equipment and techniques that allow us to capture stereoscopic footage underwater, minus the seasickness.

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360 Video

We utilize best-in-class equipment, including our own custom rigs, to capture the beauty of the natural world in up to 12K resolution, or even higher, to provide unmatched immersion.

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Aerials can make for stunning scenes in 360 video but need to be done right to avoid shaky, vertigo-inducing footage. We have the tools and experience to put cameras in the air the right way.

Image by Pawel Czerwinski

Spatial Audio

Quality audio is a crucial, but often overlooked, component of immersive film. We bring the sounds of nature to your ears with multichannel Ambisonic microphones for a lifelike audio experience.

Image by Nathan Dumlao

Camera Motion

From cable cams to sliders and more, we can create dynamic shots and add drama to scenes with equipment purpose-built for 360 video, meaning fewer headaches in post-production.

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